From Zero to Full House
Launching The Crazy Goose - and making sure nobody missed it...
A brand new pub. A blank canvas. A paid media strategy built to fill it from day one.
1.1M impressions on Meta
752 total bookings driven
£6 avg CPB
8005 pre-launch sign-ups
The Crazy Goose is the newest addition to the Blackrock Restaurant Group's portfolio -a proper pub with personality, landing into a market that needed something fresh. But a great venue means nothing if nobody knows it's there. That's where EDGEY came in.
We built the launch strategy in three deliberate phases. First, we created noise. Before a single booking was even possible, we ran a teaser awareness and lead generation campaign on Meta -building anticipation, capturing interest, and growing an audience of people who were already invested before the doors opened. This wasn't just brand awareness for the sake of it. Every interaction, every sign-up, every engaged user was banked for what came next.
Once bookings went live, we shifted gears. The retargeting campaign kicked in -reaching back out to everyone who had already shown interest and converting that warm audience into confirmed reservations. Simultaneously, we launched multiple Google campaigns to capture the high-intent traffic that was actively searching for somewhere to go. Two channels. Two jobs. Working together.
On Meta, £5,000 in spend delivered 1.1 million impressions, reached 170,000 people, drove 805 sign-ups at £1.01 per sign-up, and converted 269 bookings at a £12 cost per booking. On Google, £3,000 generated 156,000 impressions, 19,000 clicks, and 483 confirmed bookings at just £6 per booking. Combined: 752 bookings, £8,000 spent, and a pub that launched with a full house for the launch period - not an empty one.
Post-launch, the focus has shifted to sustaining the momentum. Keeping the hype alive, the bookings flowing, and the Crazy Goose front of mind in a competitive local market. The launch is just the beginning.
Launching a brand new venue is nerve-wracking. EDGEY took the pressure off completely -they had a strategy ready, executed it brilliantly, and delivered bookings we genuinely weren't expecting at that volume so quickly." - Rachel Loosley, Digital Marketing Manager, Blackrock Restaurant Group
