The EDGEY Manifesto
Why we exist.
Why we’re different.
Why we’re EDGEY as f**k.
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We built EDGEY because we’ve lived the frustration of working with traditional agencies. For too many years, we sat on the client side, running hospitality brands, spending real budgets, and dealing with agencies that were slow, bloated, and out of touch. We saw agencies pitch shiny strategies and then disappear into their process. We watched junior teams scramble, account managers stall, and results fall flat. We needed partners. We got gatekeepers.
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So we did what hospitality people do best: we rolled up our sleeves and built something better. In 2023, EDGEY launched with one mission: To give ambitious hospitality brands the kind of marketing partner we always wished we had, born from the belief that digital marketing should move at the speed of hospitality: fast, focused, and always on. Built by a founder who has led digital strategy for some of the country's boldest operators, inc Albert's Schloss, Rudy's Pizza, Revolution Bars, Tokyo Industries and Novus Leisure, to name a few.
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Being EDGEY means working differently. It means working better.
We don’t follow the agency blueprint. We broke it and started over.
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📲 Direct access to the doers
‍You work directly with the people, making things happen. No middlemen, no “I’ll check with the team.” Your message goes straight to the creators, strategists, and decision-makers. We move faster because of it.
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🧠 Specialists, not generalists
‍We’re hospitality born + bred. From independent restaurants to national groups, we’ve been in the trenches. Every EDGEY team member is a seasoned expert in digital, not just “marketing people,” but results-driven pros.
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💬 Real conversations, not rehearsed updates
‍We believe in transparency, responsiveness, and mutual accountability. That means daily comms, 24/7 WhatsApp groups, and proactive feedback loops that actually make a difference. No hiding behind reports. Just real strategy, real talk, and real progress.
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🖤 Clients we believe in
‍We only partner with brands we’re excited about. Because that energy shows up in the work. When we care, we obsess. Every brief, every click, every result matters. We’re not here to pad our portfolio. We’re here to build momentum together.
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🏃🏼 Speed, agility, and clarity
‍We’re not locked into old-school workflows. We’re built for speed and iteration. Need to pivot mid-campaign? Want to try a new idea tomorrow? That’s how we work. We’re not here to slow you down; we’re here to be your competitive edge.
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We’re not chasing awards (though we've won a few) or trying to be everyone’s cup of tea (we've pi**ed off a few too).
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We’re here for hospitality brands that are tired of average, the ones who want a marketing partner that gives a sh*t, moves fast, and delivers work that actually... works.
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If that’s you, you’ve found your people.