Candidates On Demand
Building a recruitment engine from the ground up for Candid Hospitality...
We were in on Candid before the app even had a name. When launch day came, we were ready to move fast.
1,500+ new signups per month
Sub £1.29 CPA
70% of total signups via EDGEY
#1 highest volume acquisition channel
Candid Hospitality isn't your average jobs board. It's a career-matching platform built for hospitality people - anonymous by design, culture-first in philosophy, and completely bias-free in approach. Think of it as a dating app for your next role: swipe through opportunities without your current boss finding out, and get matched on chemistry, not just a CV.
We knew Sam and Nick before Candid was even a product. So when theywere ready to launch in November 2024, we weren't starting from scratch - we were hitting the ground running. From day one, we were building the candidate acquisition engine that would fuel the platform's growth.
Our approach centred on paid media across Meta, Google, TikTok and Snapchat - with Meta doing the heavy lifting. The secret? Hyper-relevant, operator-led creative that speaks directly to hospitality workers where they are. Think ads that say "Nando's are hiring, and you seem like a good fit - sign up and see if you match." Specific. Scroll-stopping. And highly targeted to the right people in the right area.
The result is a paid media machine that consistently delivers over 1,500 new candidate signups every single month, at around £1.20 per acquisition. That makes EDGEY Candid's single biggest volume channel - responsible for roughly 70% of all signups on the platform. Not bad for a brand that didn't exist a year ago.
"Working with EDGEY from the very beginning has been a game-changer. They didn't just run ads - they understood what Candid was trying to do and built a strategy that actually delivered. The results speak for themselves." - Sam Brown, Co-Founder, Candid Hospitality
