At Comptoir Libanais, Christmas wasn’t just about festive feasting; it was about filling tables and bringing guests back well into the new year.

We launched a layered CRM strategy built around behaviour, intent and incentive to turn seasonal bookings into strategic guest journeys.

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Our Approach:

A CRM strategy that looked forward… and back.

Early engagement:

• Guests who had booked for Christmas in 2023 were targeted with an early bird incentive ahead of the 2024 season
• Personalised messaging rewarded loyalty and encouraged repeat bookings before peak season even began

Post-booking personalisation:

• Every Christmas 2024 booker was taken through a tailored automation journey
• Guests who had also booked the previous year received additional personalised journeys, recognising their loyalty and boosting re-engagement

Into the New Year:

• Large party bookers were sent a January incentive to keep the celebrations going into the new year
• A Christmas bounce-back journey rewarded customers with post-festive offers designed to drive repeat visits in Q1

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The Impact:

From festive bookings to year-round value.

• Created a fully personalised journey for every Christmas guest
• Delivered strategic automations that supported return visits and long-term engagement
• Helped drive an overall 27% increase in year-on-year visits, powered by CRM

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The EDGEY bit:

Using past booking data, we served up festive journeys with flavour: early bird nudges, post-party perks and perfectly timed bounce-backs.

Personalised, strategic and anything but spammy.

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Because when CRM’s done right, it doesn’t end with the booking. That’s where it begins.