You might have heard of Arcade Food Hall, a food and drink destination with specially selected global dishes like North Indian butter chicken and punchy Mexican tacos.

Now, meet Arcade X, their new riverside space at Battersea Power Station, bringing street food, cocktails and exclusive riverside day beds. Bookable, boujee, and the perfect spot for soaking up sun.

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Our Approach:

We teamed up with Arcade to support the pre and post-launch of Arcade X, and we did it the EDGEY way. That meant creating a full-funnel Meta strategy, optimising creative for conversion, and running campaigns that didn’t just look good but filled beds and table bookings.

Plus, we collaborated with Arcade’s in-house team to create content that got people clicking, enquiring, and securing their riverside spot.

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The Results:

We didn't just make noise, we made numbers...

• 2 million impressions served across Meta
• 23,781 clicks through to the site
• 222 confirmed bookings (including those Euro Summer day beds)

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The EDGEY bit:

At EDGEY, new openings and launches is our speciality. We go big, or go home. We’re here to fill seats, sell out bookings and make our clients’ launches pop off. By pairing strategic paid social campaigns with conversion-focussed creative, we helped Arcade X make a serious splash by the riverside.

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Arcade X didn't just launch, it landed.