Christmas came early for Cosy Club... in July, to be exact, when we kicked off our first-ever paid media campaign with the brand. And we didn’t just dip a toe in. We went full tinsel.

With performance at the heart, we launched a strategic, multi-channel approach that delivered serious results.

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How:

• Conversion tracking from day one
• Built and launched full-funnel campaigns across Meta and Google
• Targeted large party organisers, general festive diners and “focus sites” that needed a push
• Created agile, venue-specific optimisations based on weekly performance
• Shifted strategy dynamically in response to real-time data
• Drove bookings at pace with performance-focused creative and copy

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The Impact:

Tinsel, traffic and table's booked...

• 8 million impressions served
• 353,000 clicks
• 17,000 bookings (that’s a 164% increase YoY... just saying)
• 4,000 database signups

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The EDGEY bit:

This was Cosy Club's first time working with us, so we wanted to go BIG.

We adapted fast, optimised often, and made sure Cosy Club’s first Christmas with EDGEY went down as their biggest yet.

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We didn't just deck the halls - we filled them.