A Cosy Christmas

Christmas came early for Cosy Club... in July, to be exact, when we kicked off our first-ever paid media campaign with the brand. And we didn’t just dip a toe in. We went full tinsel. With performance at the heart, we launched a strategic, multi-channel approach that delivered serious results. ‍ How did we do it? We baked in ResDiary conversion tracking from day one. Then built and launched full-funnel campaigns across Meta and Google - targeting large party organisers, general festive diners and "focus sites" which needed a little push. We were agile with creative, creating venue-specific content to optimise locations which needed real-time attention, shifting strategy dynamically in response to real-time booking data. This allowed us to drive bookings at pace with performance-focused creative and copy. Resulting in over 8 million impressions served, 353,000 clicks, 17,000 bookings (that’s a 164% increase YoY... just saying), plus the bonus of 34,000 database signups via our Lead Gen campaigns. This was Cosy Club's first time working with us, so we wanted to go BIG. We adapted fast, optimised often, and made sure Cosy Club’s first Christmas with EDGEY went down as their biggest yet. ‍ We didn't just deck the halls - we filled them.