July 30, 2025
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By 2026, Meta says it’ll fully automate your ad creative, from copy to visuals to targeting, with AI doing the heavy lifting. You’ll just chuck in a prompt and a goal, and it’ll spit out a full campaign faster than you can say “brand awareness campaign.”
Sounds handy… until you realise the control over brand tone of voice, messaging and visuals could be completely compromised.
Hospitality brands will need to thinking smarter, otherwise everyone's ads will slowly begin to look the same: bland burgers, generic cocktails and ad copy drier than bar service in Dry January.
Use AI to save time - not taste.
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Prezzo just gave out free lasagne to anyone who belted Oasis while ordering, Tampopo handed out bucket hats with your Katsu and The Oast House changed their logo for the duration of the Manchester leg.
Why? Because being culturally fluent is now a marketing must. 70% of Gen Z say they’re more likely to engage with a brand that taps into trends they care about. So whether it’s a Love Island tie-in or a Barbie-themed brunch, jumping on the hype matters.
Hospitality brands are being reactive to any events and relevant pop culture news to tap into a market of guests who may not have visited before. And it's working... social traction, press pickups, and queues out the door.
Sing for your supper is apparently the new offline marketing approach.
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Big update: Google’s officially crawling Instagram and TikTok content. That means your reels, shorts, and swipeable masterpieces can now show up in search results... not just on the FYP.
Translation? Your content isn’t just for clout anymore, it’s for clicks.
So if your bar’s filming bottomless brunch chaos, or your kitchen’s plating the perfect pad Thai, that content can actually drive SEO if you do it right.
🎯 Use searchable captions
📍 Tag your location
📄 Add context in your post descriptions
This is your sign to stop treating content like a side dish. It’s now part of your discoverability menu.
Because if Google can find it, hungry customers can too.
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You can pour your ad budget into Google or Meta but if your landing page flops, you’ve wasted your money.
And for hospitality? That could mean a lost booking, an empty booth, or another night of no-shows.
🤯 Speed & simplicity: Mobile-first, lightning-fast, no navigational rabbit holes. Visitors should know where to click within 5 seconds
🎯 1 Message, 1 Goal: Sticky page = high conversions. Your hero headline, ad, and CTA must all talk the same language
🛡️ Trust is conversion currency: Social proof, testimonials, guarantees - all above the fold
📲 Form friction kills: One or two fields max. Big, thumb-friendly buttons. Mobile-first design
💡 Track everything with Pixels: No pixel = no insight. If you can’t track it, you can’t improve it
One page. One purpose. One more packed Saturday night.
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The State of the Nation 2025 report from 125 Insights is the biggest deep-dive into UK consumer behaviour this year, with over 25,000 people weighing in on how, where, and why they’re spending (or not spending) in bars, restaurants, pubs and hotels.
Here's what we learnt:
🎯 Digital first impressions matter most. 22% of all diners say online reviews are their most influential discovery channel and 26% of Gen Z say it’s TikTok. From AI search engines to Instagram feeds, your digital storefront isn’t just a touchpoint it’s the decision-maker.
🍰 Special occasions = strategic gold. Only 6% of consumers are cutting back on special occasion dining. But here’s the kicker: the NPS score for celebrations is just 50, compared to a sector average of 69. That’s a huge performance gap on the most valuable visit type.
💸 Price perception is about trust, not cost. 60% of guests would walk away from their favourite restaurant over a £2 price hike, but a loyal 33% would still show up. Stop racing to the bottom with discounts. Use digital campaigns to double down on “value for experience”.
🛒 Discount hunting lives online. 23% of diners actively searched for a discount code before booking, and 17% chose a venue offering a sign-up deal. Use pop-ups, landing pages, and abandoned bookings campaigns with frictionless incentives.
🔁 Loyalty starts with data, not points. Despite visit frequencies being low (just 3–5 times a year for most), 62% say a discount would make them come more often. Capture data beyond the lead booker. Use this to trigger re-engagement campaigns, birthday nudges, and tailored experiences via your CRM.
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