💬 WhatsApp Ads Are (Really) Happening

Meta’s next move? Ads. In. WhatsApp.

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It’s not full feed-style yet – think sponsored messages in the Status tab – but it’s a signal of where things are going: more conversational, more direct, more 1:1.

With 2 billion+ users, for hospitality brands this opens the door to:

💥 Flash promotions

⏰ Last-minute booking nudges

⭐ Loyalty reminders and more

All delivered with an air of intimacy that email can’t match 💬

We’re already exploring how brands can use WhatsApp as a legit CRM + Comms channel, especially for high-value or time-sensitive campaigns. One to keep close tabs on (before your mum’s group chat gets interrupted by a 2-for-1 pizza promo).

We think this one has been a long time in the making...

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🍝 Prezzo’s Loyalty App Hits No.1

99p pizza? Yeah, that’ll do it.

Prezzo just dropped Club Prezzo, their shiny new loyalty app and kicked things off with a 99p pizza and pasta deal, exclusive “Mega Monday” access, and first-of-its-kind Member Pricing that’s turning casual diners into ride-or-dies.

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The app’s stacked with member perks, birthday treats and exclusive discounts that keep people coming back.

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Not to mention, it hit #1 in Food & Drink on the App Store, and #4 across all apps. No big deal...

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In 2025, loyalty’s not about points, it’s about presence. We think Prezzo just showed the hospitality scene how it’s done.

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🎥 Content Creation Is The New Front-Of-House

If it’s not on camera, did it even happen?‍

Fallow, a restaurant in London, just proved that your biggest marketing asset might not be your menu – it might be your phone.

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Their TikTok blew up thanks to a series of unfiltered kitchen videos. The result? Thousands of bookings, a packed dining room, and an overnight following.

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One of our own, NQ64 , went full-send for Father’s Day with a brilliant bit of content: a ‘mini-me’ video of the face of the brand, Dean.

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Hilarious? Definitely ✅

Viral? You bet ✅

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It smashed it organically on socials, and even when we rolled it out on paid, the performance stayed strong – proof that when your content feels human, it hits harder.‍

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So, if your chefs aren’t already TikTok famous... this is your cue.

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🕵️The Invisible SEO Trick Your Website’s Missing

Google can’t rank what it can’t read.

You dropped £35k on a beautiful website but when someone Googles “bottomless brunch Brighton,” you’re nowhere to be found.‍

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Why? It’s probably what isn’t on your site: schema markup — the code that tells Google exactly who you are, what you do, and why you should rank.

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Schema can:
🍴 Highlight menus and events in search
⭐ Showcase reviews + star ratings

✅ Help Google read your site like a local

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No code degree needed. Just smart tools (or smarter agencies 😉).

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If your competitors aren’t doing it yet? Even better. That’s your edge.

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⏩ TikTok’s Not Just for Dances, It’s Driving Bookings

TikTok search ads are turning scrolls, into sales.

TikTok’s ad revenue just soared by 50% year-on-year and one new feature is causing a stir: Search Ads.

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Yes, TikTok is officially entering the intent-based ad chat. Brands can now bid to appear when users search for keywords, from “best beer garden in Manchester” to “birthday bottomless brunch.”

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It’s a game-changer for hospitality brands with strong local offerings and viral-worthy menus. Think about it: a potential customer searches for “cocktail bars near me,” and boom... you’re in front of them with a banging drinks reel and an offer too good to scroll past.

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We’ve been watching TikTok’s evolution from entertainment app to full-blown search engine for a while now, and this latest move only confirms it.

If you're not running TikTok ads yet, now’s the time to test the waters before the gold rush.

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